Challenge 01
Rebuilding product foundations for an early-stage AI platform
How could the product feel more structured and trustworthy without slowing down launch momentum?
AI Product · May 2025
AI Workflow Management
· From fearing AI to designing for it
Before joining Zoan AI, I wondered if AI would replace designers. This project showed me something else: I was designing the interface for an AI platform.

Role
UI/UX, product system, Rive motion
Scope
Desktop, mobile, design system, AI workflow
Outcome
A scalable foundation for launch and go-to-market
Zoan enables teams and partners to build AI-generated interactive content through unified desktop workflows and a mobile chat-to-creation experience.


Challenge 01
How could the product feel more structured and trustworthy without slowing down launch momentum?
Challenge 02
How could teams manage AI-generated content on desktop while keeping creation fast and conversational on mobile?
Challenge 03
How could motion help users understand transitions, hierarchy, and system feedback?



01
Audited the interface to identify weak hierarchy, inconsistent spacing, and disconnected component usage.
02
Reset the visual language through color, typography, variables, and reusable product primitives.
03
Built out component patterns for controls, forms, overlays, cards, lists, tables, and navigation.
04
Documented behavior and state variations so design and engineering could move with less friction.

Desktop: dashboard and workflow management for organizing assets, content, reviews, and iterations.
Mobile: chat-based creation, interactive previews, and faster content iteration on smaller screens.
Cross-platform: shared design language so users could move between surfaces without relearning the product.


Motion was introduced to guide attention, clarify transitions, reinforce hierarchy, and make the experience feel more responsive than static UI.


Outcome
The renewed system provided a scalable foundation for future development, reduced design-engineering friction, and established a stronger visual identity for fundraising and go-to-market.

Next project
- Contributed to refining the [TrueProfit landing page](https://trueprofit.io/)- Redesigned the in-app onboarding flow for TrueProfit

Feb 2025
UI improvements for top-rated learning apps on the App Store.

Mar 2026
Unified Affina’s brand, product design, and digital presence with a scalable design system and AI-enhanced creative workflow.
Excited to collaborate! Email me at phuongthuy101222@gmail.com or DM me on Linkedin