Overview
During my internship, I worked on two design tasks closely tied to user experience and brand consistency:
- Redesigning onboarding illustrations to increase engagement and reduce skip rates.
- Supporting the landing page design for trueprofit.io by drafting layout ideas and illustrations aligned with the brand system.
Both tasks required me to translate abstract product goals into clear visual storytelling, while keeping alignment with the existing design system and marketing direction.
Task 1: Landing Page Support
Problem
- The TrueProfit marketing website trueprofit.io required additional visuals to better showcase product value across its main pages.
- The design system and content were already prepared, but the project needed illustration and layout support to complete the visual design.
My Role & Contributions
From November until the website launch in January, my responsibilities included:
- Creating illustrations for the Home page and Features page based on the existing design file.
- Drafting layout and illustration concepts for the Partners page, a subpage dedicated to collaborations.
- Ensuring illustrations followed the established brand system and maintained consistency with the in-app onboarding style.
Process
- Received the in-progress design file and content from the design team --> Identified keywords for reference illustration and feeling
- Designed illustrations that matched the page structure and emphasized key product highlights.
- Drafted the Partners page layout and produced illustration concepts to support its storytelling.
- Iterated with feedback from the design lead and marketing team until final approval.
Outcome
- Delivered final illustrations for the Home and Features pages integrated into the website.
- Produced layout and visual drafts for the Partners page, ensuring consistent branding.
- Contributed to a cohesive website experience that aligned with the onboarding visuals, supporting the official launch in January.
Task 2: Onboarding Illustrations
Problem
- Existing onboarding flow felt disconnected from branding on trueprofit.io.
- High skip rate, low survey completion → less insight for the internal team.
- Illustrations focused too much on “UI decoration” instead of guiding the UX journey.
Process
- Brief & Goal Setting: Clarified KPIs → reduce skips, increase survey completion.
- User Journey Mapping: Used Empathy Map (Sees / Thinks / Feels / Does) to define what users experience before, during, and after onboarding.
- Brand Alignment: Pulled assets from design system + landing page to keep visual consistency across touchpoints.
- Sketch → References → Final: Sketched rough flows, refined with references, then applied style guide to finalize.
- Feedback Loop: Shared drafts with leader/dev → iterated quickly on sketches.
- Handoff: Exported assets in Figma with context notes for developers.
Outcome
A set of illustrations that:
- Fit seamlessly with the brand identity.
- Guided users smoothly through onboarding instead of distracting them.
- Supported KPIs: encouraged more survey completions and reduced skips.
Timeline
- Nov 2024 – Jan 2025: Supported the design of the marketing landing page (trueprofit.io).
- Jan – Feb 2025: Created onboarding illustrations for the in-app experience.