Helping first-time and occasional kiosk users find, choose, and collect their meals with confidence.
Audience
First-time & occasional users
Focus
In-restaurant ordering · Vietnam
Project stage
Exploration · Validation planned
FindFIG. 01
Where can I find it?
ChooseFIG. 02
What’s included?
CollectFIG. 03
Where do I collect my order?
Find → Choose → Collect · Three moments in the self-ordering journey.
01
Overview
This independent UX/UI project explores how McDonald’s kiosks can better support first-time and occasional users across three moments: finding food, comparing meal options, and understanding pickup instructions.
1Find
“Where can I find it?”
2Choose
“What’s included?”
3Collect
“Where do I collect my order?”
02
Problem statement
First-time and occasional kiosk users may struggle to find menu items, distinguish between similar meal options, and understand pickup instructions. These moments of uncertainty can make independent ordering more difficult and lead customers to seek staff assistance.
03
Design challenge
How might we help first-time and occasional kiosk users find the right meal and understand what to do next?
04
Research focus
Secondary research suggests three potential barriers to investigate in Vietnam. These are starting hypotheses to validate through local observation and usability testing.
Potential barriers and research questions across the three ordering stages
Stage
Potential barrier
Research question
Find
Categories and scrolling are difficult to discover.
Can users find the item they want without assistance?
Choose
Similar images and unclear combo details make comparison difficult.
Can users identify the differences and understand what is included?
Collect
Order numbers and pickup instructions create uncertainty.
Do users know which number to follow and where to wait?
The published case studies below provide context from other projects and markets. They do not establish how today’s kiosks perform in Vietnam.
05
Design directions
Three directions brought together in a bilingual, interactive kiosk concept.
01 / Find
Clearer navigation
Recognizable categories, visible selection states, and discoverable scrolling.
02 / Choose
Clearer meal options
Distinct product information, explicit combo contents, and clear prices.
03 / Collect
Clearer pickup guidance
A prominent order number and instructions tailored to the collection method.
Thử đặt món trên kiosk
Tìm món, xem thành phần combo và biết chính xác cách nhận món. Chuyển VI / EN bất cứ lúc nào.