About
In this three-week-long case study project, I applied the Design Thinking process as a UI/UX Designer, covering all stages: research, empathy, definition, and prototyping.
Challenge: Through my experience, I identified the need for strategic improvements to enhance revenue and maintain competitiveness specifically in the beauty e-commerce landing page sector..
Solution: Create a more appealing shopping journey that encourages customers to stay, explore, and complete their purchases.
Research
Research Goal
Research Methodologies
Competitor Analysis
Secondary research
Empathy & Define
User Persona
After identifying the main persona picture, along with the insights gained from previous customer interactions and feedback, I have summarized the key problems and main solutions as follows:
User Journey Map - Addressing Key Pain Point
Ideate, Design, Prototype
Sitemap
User Flow
Moodboard
Visual Direction
Final Design - Homepage
Final Design - Checkout Flow
Prototype
